With the emergence of digital age, every business needs to have a full-fledged digital marketing strategy to survive today. Since continuous digital marketing efforts need a plethora of content, photos and designs; gone are the days when the role of HR is just restricted to handling the core functions of HR. Now a day HR department is not only supposed to take care of (considerable part of) this requirement, but is also expected to contribute towards taking your company’s digital marketing efforts to the next level.
Hence, as a forward- thinking HR Consultancy in Ahmedabad, Kaapro Management Solutions Pvt. Ltd. has summed up ways for HR to be a powerful digital marketing contributor.
By being an impactful Brand Builder:
Companies are learning that there can’t be a better brand ambassador of a company than their own employees. And HR can direct and train the employees to live the brand through the following ways.
By providing content (including photos, designs etc.) exhibiting the work culture of your company in an imaginative and interesting manner:
HR can create moments at the workplace by arranging fun team building activities and share the photos and videos highlighting positive work environment and team spirit. And it goes without saying that sharing the photos and videos of social gatherings of your employees (i.e. parties, celebrations, special occasion etc.) across various social media platforms is a must for HR.
‘Employee Advocacy Programs’:
With a view to generate positive exposure and raise brand’s awareness through digital media, HR can activate the employees by organizing ‘Employee Advocacy Programs’; wherein the employees can share information about company’s products & services, company events and campaigns, awards, certifications & recognition received by company. Or, it can mean that employees share the contents -designs reflecting company culture (i.e. company’s ideologies, values etc.) online.
Featuring ‘Employee’s Testimonials and stories’ on social channels:
As the employee vouches for the company he/she’s associated with, it helps to boost brand reputation and make recruitment easier too.
Building a company into a world-class employer brand by wisely using social platforms for the attracting top talents:
Surely a not-to-be-missed way for HR is to be active on Facebook, LinkedIn and Twitter to attract and engage top talent.
HR can also offer another piece of fresh content by writing blogs related to the unique HR practices adopted by company on the company’s website.
By integrating with the Marketing Department:
Only a collaboration of marketing and HR department can enable a company to create a universal brand message – applicable to consumers, employees and prospective applicants, by using social and technology-based tools. Here’s how HR should integrate with the marketing department
Create company events
HR can organize the events and get them promoted by the marketing department both externally and internally. To spread the word, the employees should also participate in these events.
By training the team
Another crucial role HR has to play to be an effective digital marketing contributor is to encourage and train the employees for participating in the digital marketing efforts. So that the Employees can be company’s brand ambassadors, which then strengthens the marketing department’s mission of spreading the brand message to consumers.
In this process the marketing department can also help the HR department to adapt the communication methods and styles through the experience & expertise of digital marketing executives in communicating with consumers. This training should also ensure that the employees have a relevant and active social media presence to enhance the internal and external communication of the brand. While a lot has been talked about how the digital marketing tools can transform the functions of HR, this blog will help you understand how HR can be a powerful digital marketing contributor for your company.
