Client Overview:
● State Health Assurance Society (SHAS) is a prominent healthcare organisation of the Health and Family Welfare Department, Government of Odisha, dedicated to providing comprehensive health coverage and services to the citizens of the state.
● SHAS aims to improve public health outcomes by ensuring the availability of quality healthcare.
Challenges:
● SHAS issued an RFP to deploy Swasthya Mitra personnel across BSKY-empaneled hospitals in Odisha. Initially, the project required deploying 183 Swasthya Mitra professionals for healthcare operations.
● However, the requirement increased to 818 professionals in just over a year due to increased demands, presenting a significant challenge. The project needed a reevaluation of the strategy and resource allocation by Kaapro Recruitment Company to meet SHAS’s evolving needs.
● Verifying the authenticity of certificates was the first challenge, as there was a legacy of hiring candidates not meeting the minimum criteria.
● There was another issue of delayed statutory and salary payments to previously deployed Swasthya Mitras through a different agency.
Project Initiation and Strategy:
● Kaapro HR Consultancy in India began the project on 1st July 2021, with the objective of deploying qualified and experienced Swasthya Mitra professionals in Odisha.
● The core requirement was to deploy Swasthya Mitra professionals, with at least 55% having a graduation degree and at least two years of relevant work experience.
● Thorough verification of educational qualifications and work experience certificates was essential to ensure the authenticity and credibility of the candidates.
Resource Management and Deployment:
● To meet the increased demand, we adapted our resource management strategy.
● Leveraging our extensive network and industry expertise, we identified and recruited qualified candidates from various regions, including Odisha.
● Rigorous screening, selection processes, interviews, and reference checks were conducted to assess candidates’ educational qualifications, work experience, communication skills, empathy, and ability to deliver quality healthcare services.
● The selection criteria aligned with SHAS’s vision of providing compassionate and proficient healthcare support in Odisha.
● We worked with the department officials proactively to streamline the process of attendance collection and to report to ensure timely deposits of statutory payments and salaries to Swasthya Mitras.
● There was a policy of transparency in all processes and free access to information through a single point of contact that helped gain trust and motivate the Swasthya Mitras.
Deployment Success and Outcomes:
● With meticulous planning, rigorous selection processes, and seamless coordination, Kaapro HR Consultancy successfully deployed 708 qualified and experienced Swasthya Mitra professionals in BSKY-empaneled hospitals across Odisha as of May 2023.
● Timely payment of salaries and transparency in all processes motivated the deployed professionals who showcased dedication, expertise, and commitment to SHAS’s objectives by providing exceptional healthcare services to the people of Odisha.
● The expertise, compassion, and empathy demonstrated by the Swasthya Mitra professionals significantly improved the region’s healthcare delivery quality.
● The successful deployment by Kaapro HR Consultancy allowed SHAS to strengthen its healthcare infrastructure and further its mission of providing accessible and reliable healthcare to all citizens
Read: Kaapro Helped Reliance Industries Limited (RIL) With Recruitment For Upcoming Ventures
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