As the year of 2021 begins on a positive note of rebounding economies, the companies’ hiring needs are expected to rise in 2021. However, today’s current environment of economic instability has forced the employers to rethink on their talent acquisition strategies for better hire in this new context.
Looking for ways to hire top talent in 2021?
Here are tips to help you attract, engage and hire the best talent before your competition is able to reach them.
1.Rebuild your Employer Brand:
- In order to stand out from the competitors, you need to closely look at what it is that sets your company apart as an employer. Therefore the recruiting leaders will have to focus on ‘Employer Branding‘ in the aftermath of recent crisis. There are many issues surrounding Employer Branding. And the best way to tackle them is to showcase how you (as an employer) support your ‘people’ (employees, customers, community) in the time of crisis.
- Recruiters can also introduce expanded benefits like – home office setup, childcare incentives and other wellness benefits, to convey the message of putting ‘people first’.
- Highlight in your job ads – a. what unique employee benefits your company offers to ease your employees’ work from home and b. enhance life during the pandemic; rather than promoting your products, offers or office amenities.
2. Optimize your Online Presence:
- The first step to optimize your online presence is to make your career site (i.e. Careers page) so efficient that the candidates find it relevant, user-friendly and appealing. Another proven way to optimize your job postings is to use SEO (search engine optimization) best practices to your advantage.
- Using a chat-bot to provide real-time responses and information to candidates also adds real value to your career site.
- Use various social media platforms (i.e. Facebook, Twitter, Instagram and LinkedIn) to promote your employer brand and enhance the reach of your job postings.
- Make sure your website and job search & application processes are mobile-friendly.
3. Hone your Remote/Virtual Hiring Skills:
- Recent pandemic has replaced our way of hiring with a hybrid hiring process that combines virtual and in-person elements. The hiring teams have been challenged to do a very human role through an entirely digital standpoint. Therefore having clear processes and technology in place will be more important than ever. Plus ensuring that the recruitment teams know the exact purpose of every system or tool, and the best practices for leveraging them will be more critical than ever.
- As you attempt to hire from afar, you must be able to have your jobs available online
- Institute the best practices in virtual hiring
- Interview on video conferencing software and
- Send, receive and sign documents digitally
- Since the opportunities to connect with candidates are fewer in the Remote Interviewing, including behavioral questions is the key to find out the high-quality talent with required soft skills. Additionally, the employers should also look more closely at the cover letters and thank-you notes to get a fair idea of an applicant’s personality.
- Improve the candidate experience by gathering feedback from candidates about their experience throughout the recruiting process.
4. Make your Sourcing smarter:
To enhance your sourcing efforts-
- Opt for smaller virtual communities rather than posting on high-traffic platforms is a smarter way to hire the most suitable candidate (Add a suitable link here). Because sourcing through such communities can help you hire fitting talents for various jobs.
- Approach your past applicants, whom you liked but couldn’t hire. Due to pandemic, many have lost their jobs, even some of the best candidates. So if you have a database of your past applicants, connect with them for they might also be looking for some job opportunity. The biggest advantage here is that you know the candidate and can speed up the hiring process.
- Track and review your Source of Hiring (SoH) and identify the best one (i.e. source from where you could hire high-performing, value-adding employees). By doing so, you’ll get a good idea of where to focus your talent acquisition (Add a suitable link here) resources and efforts.
Wrapping up:
As you plan for 2021, take time to analyze your current strategies to improve your hiring outcomes.
- Offer Remote work, as it is likely to stay for a long time. Companies that don’t provide their employees with a possibility of teleworking won’t be able to keep up with the competition. Plus you may miss out on the suitable candidates, who’re looking for work from home opportunities.
- Though the current market favors the employers, recruiters need to continue hiring the same way as they were hiring before and not take advantage of this situation. Because, when things will normalize, it may tarnish your image as an employer.
- You may have to consider ‘Upskilling’ of your under skilled workforce to identify transferable talent. The recruiting team thus will have to identify the transferable skills to fill the skills gap in the organization.
So are you ready to hire in 2021? Share with us your concerns and views in the comment section.
